Florent Bannwart is BlaBlaCar’s Marketing and Operations Director for Spain and Portugal, in charge of managing the marketplace and its growth possibilities in the Iberian Peninsula. Florent came to Spain to study a double degree in Business Administration and Management between Spain (ICADE) and France (NEOMA). Afterwards, he specialised in Marketing and Communication in a Master’s degree at ESCP Europe. He started working as Marketing Product Manager at L’Oréal Spain, then he was founder and director of a travel-tech startup, and ended up finding a position that perfectly combined Marketing and Sales in a startup already consolidated as a “unicorn”: BlaBlaCar.