In the framework of the Mindtech trade fair, from 20 to 22 June, you will have the opportunity to generate valuable contacts through B2B meetings. Face-to-face meetings where exhibitors, buyers, visiting companies and international delegations will have access to organised meetings to explore business and collaboration opportunities.
Don’t miss the opportunity to expand your business and look for synergies with other companies!
In this post we give you the keys to prepare a well-defined strategy and show the world everything you have to offer.
1. Preliminary investigation
Make sure you know who you are talking to. There are now many sources available to us to research a potential client before a meeting, such as the company’s website, newspaper articles and social media. Don’t leave this aspect up in the air and make sure you know the company you are going to talk to in depth.
2. Defined objectives
Set clear and concrete objectives. This will guide and support where we want to take the meeting. Make sure you are clear about this and find ways to identify the objectives for each company and meeting, and then evaluate the success of the meeting.
The objectives can range from introducing oneself and seeking a second meeting, to validating the interest of a potential customer or making a sale.
3. Strategic approach
Preparing a sales pitch is essential to get the message across to the customer. Strategically detail the aspects to be highlighted and be clear and concise about what you can offer, prepare a value proposition based on success stories and professional experiences that validate your argument and reinforce your idea. Using some visual element will always help your pitch and give the customer a true picture of what your company does.
4. Ask questions and create a friendly atmosphere
Try to offer the customer a pleasant atmosphere at your stand, make them feel comfortable and take an interest in other aspects not related to the commercial aspect. Put the customer at the centre and make them feel important. During the meeting find out if he/she understands everything, ask questions and make sure the message is being effective.
5. Set the record straight
At the end of the meeting it is important to make a brief summary of what was discussed and to make clear what the next step will be. This could be sending a proposal, arranging another meeting or giving a demonstration.
After the meeting, we can send you an e-mail with a summary of the meeting and the agreed next steps, so that we can write down everything that has been done during the day. In this case, it is advisable to allow one or two days for further contact. This prevents your email from being mixed in with all the emails that have accumulated during the days of the fair.
6. The power of social media
If you haven’t already connected with him or her on professional networks like LinkedIn, take the opportunity!
It is a very simple way of not forgetting you and creating a more informal and close relationship, where through small publications, you can reinforce the value proposition presented at the meeting.
These are just a few tips to help you get the most out of the B2B meetings that will take place at Mindtech 2023.
These are some tips about the B2B meetings that Mindtech, Metal Industry and Technologies International Trade Fair 2023 wanted to offer to the companies that will participate, from 20 to 22 June at the Instituto Ferial de Vigo, and that will have the opportunity to give their best at the leading industrial fair in the Iberian Pole.
If you want to know more about B2B; how it works, who I can talk to or how to participate, don’t miss this article, here we tell you about it.